Countywide 50th Anniversary Celebration
About
Geppetto's Toys is hosting a special all-location 50th Anniversary Celebration on Saturday, September 19 from 9 a.m. to 3 p.m. filled with surprises, giveaways, exclusive discounts, treats, activities, entertainment and more.
In addition to the public celebrations, Geppetto's is pledging a $50,000 donation to Rady Children's through the sales of a commemorative 50th Anniversary "NeeDoh," the hottest toy nationwide. An addictively squishy, palm-sized sensory and stress relief toy has been red-hot at stores around the country with parents and kids lining up whenever they are restocked. The commemorative NeeDohs will be available for sale beginning that morning.
WHEN: Saturday, September 19, 2026
All Geppetto's locations
9 a.m. - 3 p.m.
** Giveaways, snacks, entertainment, activities and crafts, party decorations more!
50th Anniversary NeeDohs go on sale at 9 a.m. September 19; one per customer, while supplies last.
WHERE: (all Geppetto's locations)
Carlsbad, The Forum: 1935 Calle Barcelona -- 760-632-1107
Coronado: 1146 Orange Avenue -- 619-522-0918
Del Mar, Flower Hill Promenade: 2670 Via de la Valle -- 858-755-2100
Del Mar Highlands/Carmel Valley: 12843 El Camino Real -- 858-350-9038
Fashion Valley Mall: 7007 Friars Road -- 619-294-8878
La Jolla: 7850 Girard Ave -- 858-456-4441
Old Town Fiesta de Reyes: 2754 Calhoun St. -- 619 293-7520
Seaport Village: 835 West Harbor Drive -- 619-615-0005
Westfield UTC: 4545 La Jolla Village Drive -- 858-546-7633
MORE: Originally opened in 1976 in Old Town’s Bazaar Del Mundo, Miller subsequently took over his parent’s tiny Hotel del Coronado location in 1992, and then purchased the Old town Geppetto’s location a year later. This began the gradual expansion into the country's largest independent toy seller. Now with nine locations throughout San Diego County, Geppetto's offers a one-of-a-kind shopping experience. Mixing high quality hand-picked playthings from around the world with exceptional customer service, toy experts at every location and complimentary gift wrap, Geppetto's stores are like no other.
A dedicated member of the San Diego community, Geppetto's donates toys to hundreds of organizations each year, including schools and social service agencies throughout the region.
To learn more about Geppetto's Toys, please visit www.geppettostoys.com or call (858) 551-1070.